At MK Craft Studio, we are keen to safeguard and respect the privacy of your data. This privacy policy clarifies how MK Craft Studio collects, uses, transfers, and discloses your data. It applies to data collected or supplied when you use our website, interact with us through social media, email, or phone, or participate in our competitions or events.
MK Craft Studio (referred to as “we”, “us” and/or “our” in this privacy policy) is the controller and responsible for your data collected through the www.mkcraftstudio.co.uk website.
Our Commitment
We take the protection of your data seriously and will process your data fairly, lawfully and transparently. This privacy policy describes the personal data we are collecting about you and how it is used. We will only collect and use your data for the following purposes:
• fulfil your order(s)
• keep you up to date with the latest offers and trends
• give you a better shopping experience
• help us to make our marketing more relevant to you and your interests
• improve our services
• meet our legal responsibilities
How We Keep Your Data Safe
Our website is built on WordPress, which features default SSL encryption – recognised for its robust security standards that safeguard the website without compromising data integrity. In the unlikely event of a personal data breach, we are committed to promptly notifying you and any relevant regulatory authorities as required by law.
The Personal Data We Collect
Personal data refers to any information about an individual through which the person can be identified. It does not include anonymised data, where both identity and identifying information have been removed. Although our website is designed for a general audience, we will not knowingly collect any data from children under the age of 13 or sell products to children. If you are under the age of 13, you are not permitted to use or submit your data to the website. The following groups of personal data are collected:
Identity Data: This includes information such as title, first name, last name, date of birth (optional), occupation, personal description, photo, and gender.
Contact Data: This includes information such as email address, billing/delivery address, location, country, telephone number, and social media ID (if you log in by social media).
Financial Data: This includes information such as payment card details and bank account.
Transaction Data: This includes information such as details of your purchases and the fulfilment of your orders (such as basket number, order number/reference, sub-total, title, currency, discounts, shipping, including tracking information, order status, number of items, product number, single item price, category, tax, etc.). It also encompasses payments to and from you and details of other products and services you have obtained from us, information relating to returns, and correspondence or communications with you in respect of your orders.
Technical Data: This includes information such as details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, and platform.
Profile Data: This includes information such as purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.
Usage Data: This includes information such as how and when you use our website, how you moved around it, what you searched for, website performance statistics, traffic, location, and other communication data.
Marketing and Communications Data: This includes information such as your preferences in receiving marketing from us and our third parties and your communication preferences.
Failure To Provide Personal Data
In cases where we are legally required or contractually bound to collect personal data from you, and you do not provide the requested information, we may be unable to fulfil the contractual obligations we have or are attempting to establish with you. For instance, this failure may lead to the cancellation of product orders you have placed with us.
How We Collect Your Data
We collect personal data about you through various ways, outlined as follows:
1. Direct Interactions: You may provide us with your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online, or corresponding with us by post, phone, email, telephone, or other communication services such as WhatsApp. This includes personal data you provide, for example, when you:
2. Create an account or make purchases on our website;
3. Subscribe to our newsletter, and social media sites or create wish lists;
4. Initiating contact with us for inquiries or to report a problem (by phone, email, social media, or messaging service like WhatsApp);
5. Logging into our website through social media.
6. Automated Technologies / Interactions: As you navigate our website, we may automatically capture the following data types:
• Technical Data related to your equipment;
• Usage Data reflecting your browsing actions and patterns;
• Contact Data in cases where tasks carried out on our website are left incomplete, such as abandoned baskets or uncompleted orders.
This information is collected through the utilisation of cookies, server logs, and similar technologies.
How We Use Your Personal Data
The legal basis for processing your personal data
We will only collect and process your personal data when we have a legal basis to do so. As a data controller, the legal foundation for our collection and utilisation of your data may vary depending on the manner and purpose for which we acquire it.
Personal data will be collected from you only under the following circumstances:
• We have your consent to do so including, concerning direct marketing, where you have not chosen to opt out of such marketing; or
• We need your personal data to perform a contract with you. For example, to process a payment, fulfil an order, provide customer support related to an order; or
• When the processing is in pursuit of our legitimate interests, provided that such interests do not override your rights; or
• When we are legally obligated to collect or disclose personal data from you.
Uses Made of Your Personal Data
MK Craft Studio utilises your personal data to support various activities. The table below outlines these activities along with the types of data used and the legal bases upon which we rely for processing, including, where applicable, our legitimate interests. Please note that we may process your personal data using more than one lawful basis, depending on the specific activity. If you require details about the specific legal ground we are relying on for processing your personal data, kindly contact us.
Data Retention Duration
We will keep your personal data only for the duration necessary to fulfil the purpose(s) for which it was provided and to comply with our legal obligations. Additional information regarding the specific periods for data retention is available upon request.
Cookies
Our website utilises cookies to differentiate you from other users and track your visits. These cookies play a crucial role in enhancing your browsing experience and facilitating improvements to our website. Furthermore, they enable us and our advertising networks to deliver advertisements that are pertinent to your interests. You have the option to configure your browser settings to reject all or some cookies or to receive alerts when websites attempt to set or access cookies. However, it’s important to note that disabling or refusing cookies may result in certain parts of our website becoming inaccessible or functioning improperly.
For comprehensive details about the cookies employed by us and our third-party providers, as well as the reasons behind their usage, kindly consult our Cookie Policy.
Links To Other Websites & Third Parties
Our website may contain links to and from the websites of our partner networks, advertisers, and affiliates, as well as social media platforms. If you choose to follow a link to any of these websites, kindly be aware that they operate under their own privacy policies. We assume no responsibility or liability for these policies. It is advisable to review and familiarise yourself with their privacy policies before providing any personal data on their websites.
How We Share Your Data
We may disclose and share your personal data with the following parties:
• Third-party service providers engaged to provide IT systems and software, as well as host our website.
• Third-party payment processing services, and in some regions, Klarna (refer to T&C’s www.klarna.com/uk/terms-and-conditions/) to facilitate your payment to us. We do not retain your payment information; it is transmitted to the selected payment processing service, which is obligated to adhere to relevant regulations and data protection laws. Consult the privacy policy of the respective provider for information on how they handle your personal data.
• Third-party service providers responsible for delivering the goods you’ve ordered and manage any returns.
• Third-party service providers engaged to send emails and postal mail on our behalf, including those related to incomplete orders or abandoned baskets, marketing communications, data cleansing services, and marketing/advertising services.
• Analytics and search engine providers aiding us in the improvement and optimisation of our website.
• If obligated to comply with any legal obligation, we may disclose or share your personal data.
Your Rights
You possess several rights under data privacy legislation. These rights include, under specific circumstances:
• Request access to your personal data: You can ask for details regarding the personal data we hold about you.
• Request correction of your personal data: If you believe any information we hold about you is inaccurate or incomplete, you have the right to request corrections.
• Request erasure of your personal data: You can request the deletion of your personal data when it is no longer necessary for the purpose for which it was collected.
• Request restriction of processing of your personal data: You have the right to limit the way we use your personal data.
• Object to processing of your personal data: You can object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority, direct marketing (including profiling), and processing for purposes of scientific/historical research and statistics.
• Request human intervention for automated decision-making: If we make decisions solely based on automated processing (including profiling) that have legal or similarly significant effects, you can request human intervention.
• Withdraw your consent to process your personal data: Where we rely on consent to process your personal data, you have the right to withdraw that consent at any time.
Brief details of each of these rights are outlined below. If you wish to exercise any of these rights, please email us at admin@mkcraftstudio.co.uk.
Request Access To Your Personal Data
You have the right to obtain a copy of the personal data we hold about you, along with specific information concerning our processing of your personal data.
Request Correction Of Your Personal Data
You are entitled to have your personal data corrected if it is inaccurate or incomplete. You can update your personal data at any time by logging into your account and directly modifying your details. Alternatively, you may email us at admin@mkcraftstudio.co.uk for assistance. In certain circumstances, we may need to verify the accuracy of the new data you provide.
Request Removal Of Your Personal Data
This option allows you to ask for the deletion of your personal data when there is no valid reason for us to continue processing it. It is important to note that we may not always be able to fulfil your erasure request due to specific legal reasons, which will be notified to you, if applicable, at the time of your request.
Withdrawal Of Consent
You reserve the right to withdraw previously given consent at any time, particularly in cases where we rely on consent to process your personal data. It is essential to note that such withdrawal does not impact the lawfulness of any processing carried out before you revoke your consent. Please be aware that if you choose to withdraw your consent, we may not be able to provide certain products or services to you.
We strive to address all legitimate requests within 30 days. However, if your request is exceptionally complex or if you have submitted multiple requests, it may take us longer. In such instances, we will promptly notify you and provide updates on the progress. To facilitate a timely response, we may need specific information from you to confirm your identity and ensure your right to exercise any of the aforementioned rights. This is a security measure aimed at preventing the disclosure of personal data to unauthorised individuals. We may also reach out to you for additional information to expedite our response.
There is no fee associated with accessing your personal data or exercising any of the other rights. However, if your request is deemed unfounded, repetitive, or excessive, we reserve the right to charge a reasonable fee or refuse to comply with your request.
Right To Lodge A Complaint
If you have any concerns or complaints about the way we process your data, please email us directly at admin@mkcraftstudio.co.uk. You also have the right to file a complaint with the Information Commissioner’s Office (ICO), the data protection regulator in the UK (www.ico.org.uk). However, we would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.
Changes To This Privacy Policy
Sometimes, we may update this privacy policy. In the event of significant changes, we will post updates on our website or social media, or notify you by email.
How To Contact Us
We value your feedback and are pleased to assist with any questions you may have regarding your data. You can reach out to us by using the contact form on our website or initiating a chat through the chat button.
Last Updated
This privacy policy was last updated on 09-07-2024
MK Craft Studio